How to Use Google AdWords to Fuel Organic Growth

Contrary to what most think, a business can reap higher SEO result with Google Ads. The question is how? Google Ads or Google Adwords system comes with various features that offer advertisers a great insight into the audience’s preferences and choices. Some of the best SEO services providers use such insights to strategize their SEO strategy.

Anyone who works with SEO knows that it takes a lot of time and money to see a positive result. There is a higher risk of losing money and business if the SEO strategy is not done right. What if the keywords and phrases you were working on don’t give you enough traffic? But if you have insightful PPC data or search team reports, you can use it to devise a concrete SEO strategy that has a low rate of failure. One can master the art of SEO and become an SEO expert if he can master the art of mixing the two best know digital marketing tactic into one.

Reap results from Remarketing or Retargeting Ads :
Let’s first understand what remarketing means. Remarketing or Retargeting is a marketing tactic of showing particular ads to those people who have previously engaged with a brand some way or the other. Through remarketing, marketers can target 98% of the audience who are more likely to convert into sales. It is a very unique approach of going after those visitors who already know about the business or the brand.

Remarketing can greatly improve your conversion rate as well as SEO results. By analyzing the remarketing list, you can learn a great deal about your consumers which can help you strategize your marketing plan. Retargeting is the easiest way to tap the non-converting consumers and turn them into sales. Moreover, remarketing also helps in building a strong brand recall which further improves SEO.

Search Terms Report :
We all are familiar with keywords or phrases. In SEO, we look for keywords to be ranked in a particular niche category, but in AdWords, we look for exact terms what people are typing into the search engine. AdWords’ Search Teams report shows phrases or keywords that pop your ads. When targeting keywords for SEO, marketers often overlook user intention. Search volume does factor in SEO ranking, but user intention is what drives organic traffic.

Geographic Performance :
The best thing about SEO is it can target the audience demographically. Besides going global with your SEO approach, you can undertake local SEO to target those audiences who are spread around your business location. As per the latest statistics, more than half of the world’s population use mobile phones to a local search of which 18% translate into sales.

Spread the love
How to Set Up an IT Infrastructure For Your Small Business

How to Set Up an IT Infrastructure For Your Small Business

For any business, the IT infrastructure plays an important role. The IT ecosystem comprises of various technological components that make the functioning of a smooth business sailing. Small businesses are realizing the importance of IT and how an adequately built IT infrastructure can help their business grow.  But since setting up an IT infrastructure is a mammoth task and requires great investment, it is essential for them to consult the IT assessment services providing IT company.

By developing an IT ecosystem, the business can leverage the potential of technological advancements and provide higher consumer satisfaction which would ultimately lead it to success and growth.

As stated above, setting up a business’s IT department required IT skills and proficiency. With new technologies evolving with every passing day, many businesses find it hard to even set the priority list for their IT. The simplest of tasks of identifying the bare minimum tools to the complex decision of network security can become a nerve wrecking experience of there is no professional assistance. So, let find out the important tips offered by professional from IT service provider companies on how to set up an IT infrastructure for your small business.

Tips for Building an IT Infrastructure:

Aim for Simplicity
The key to making a small business a big hit it to keep its processing as simple as it could be. Instead of customizing the IT ecosystem as per the needs and wants of all your stakeholder and associates, follow a standardized approach to a process. Standardized IT technologies can significantly reduce the complexity to operate and cost on training. Besides this, it is much easier to install or update.

Make it Scalable
When developing an IT infrastructure, it is essential to keep in mind the current business scenario as well as the future growth prospect. Contemplate whether the technologies you are planning to invest in would be efficient to carry the tasks in the coming years. Is your IT infrastructure in a position to adapt to changes?

For a business’s long-term growth, it is essential to procure technologies that can offer productivity, incredible scalability and potential for growth.

Keep Processes Intuitive
While setting up the IT infrastructure, businesses should set protocols and rules that they would follow in case of any major crisis. One should always rely on fixes that are permanent. Since small businesses are low on IT budget, they are tempted to choose cheap and temporary fixes rather than permanent solutions to a problem. Often, it is a task in itself to remember all the repairs done on the system, making it hard to identify the root cause of a significant system breakdown. Thus, to avoid a business from facing such a situation, it is essential to maintain basic guidelines and procedures to be followed in case of a crisis.

Good Vendor Relationships are important
Businesses can’t run for long without proper IT support services. Since small companies are low on budget, they rely on managed services providers for efficient IT services. But when tying hands with such vendors, it is essential to ensure that they are proficient as well professional in dealing and handling your IT needs.

Spread the love
How Social Proof Can Power Your Digital Marketing Strategies?

How Social Proof Can Power Your Digital Marketing Strategies?

Nowadays, businesses are increasingly hiring the digital marketing agency to develop their marketing strategies. They are focused on marketing themselves to their users in the hopes that they will make a purchase, or avail their services. But it is easier said than done, especially when the business environment has become competitive and hostile. The availability of information through the search engine has made consumers more aware and informed. Consumers have become distrustful of brands. Here, just running a full-fledged digital marketing campaign is not enough. Brands need a way to influence users.

One of the best internet marketing solutions to tackle this problem is social proof. But what exactly is social proof? How can it help brands power their digital marketing efforts? Read on to know more.

What is ‘social proof?’
In marketing, the concept of social proof is not novel; instead, marketers have been applying it in their marketing tactics in several forms. But with the advent of Social media, it has become easier for a brand to use this technique and monitor it. To simply put, the concept of social proof revolves around the idea that people fall influencers and copy their action. In digital marketing, providing evidence from someone known to the targeted audience that testifies that claim made by the brand is called social proof.

Why is social proof so important?

  • The most important task of social proof is to instill trust. According to a report, 88% of users present online faith on reviews from unknown people instead trusting on recommendations made by friends or family. A few social proofs in the form of testimonial, product review, ratings or feedback makes a claim made by businesses instantly believable. This way, companies can quickly form the bond of trust with their end users.
  • Social proof is a great way to gain an edge over your competitors and win the race. Since numerous brands that offer the same line of products and services compete in the market, social proof can be determinant for the success of a brand.
  • Unlike some marketing and advertising methods, social proof doesn’t require a large marketing budget. It is simple to gather and use. The readymade content from the users makes it easier and authentic.

Now let’s find out what type of social proof can help your campaign?

Reviews are descriptive text from the users describing a product or a service. Reviews also involve rating which is typically marking a product or a service on the scale of 1 to 5.

Adding reviews on social media channels, websites and other platforms can help your brand more visible to your users.

It is similar to reviews as it is also a piece of content created by users. But unlike reviews, testimonials are more elaborate and cover the overall business.

User-submitted content
With multiple social media channels, brands can use content provided by the users and influencers more efficiently. You can ask your consumers to write for your brand or run a competition that encourages the online audience to submit photos or write-ups. The social proof received as comments can further be used in various other marketing tactics.

Spread the love
How To Be Ready Before Your Competitors For Digital Marketing?

How To Be Ready Before Your Competitors For Digital Marketing?

There is no denying the fact that the business landscape is significantly changing. What most businesses are concerned about it how to mold the technological advancements that are taking place.

Besides reshaping various aspects or businesses, it has completely changed the nature of competition too. Firms now have landed in a new competitive terrain that has its new norms, directions, and challenges. But only those companies who are geared up with adequate tools and tactics to tackle these technological challenges can survive this change.

It is imperative for businesses to evaluate whether they are ready for the competition or not. But how to ascertain whether you are steps ahead from your competitor? Follow these traits.

Market Research
Before growing your business, you need to know about your business. And knowing your competitor is the best way to understand how the current business market is. Conduct thorough market research to prepare yourself for the latest digital marketing trends.

Analyze Some Data & Statistics
As any digital marketing strategist would suggest, it is a must to collect, analyze and evaluate data. Before foraying into the world of digital marketing, try to gather as much data as you can. Find out what is trending in the business. Study your consumers’ behavior. All these data will help you formulate a more effective digital marketing strategy.

Set Your Goals And Objectives
Any business would know the value of setting objectives and goals. To ensure that your company achieves success through digital marketing efforts, set achievable goals and objectives.

Do Some Planning
But setting goals alone will not help your digital marketing efforts to succeed. What you need in place is a definitive plan. Plan out the whole campaign in advance and take actionable steps to implement it. Make sure that your plans are in line with your business objectives.

Take Stock Of All Your Resources
Knowing what resources you have in-hand can help you evaluate your best moves. For digital marketing, you would need your website, social media channels, mobile site and other social marketing funnels. Assess all these resources for a quick quality check.

Know Your TG
The ultimate aim of digital marketing is to identify the target group for your business and comprehending how your products suites them the best. It is imperative that you find out more about your TG.

Determine Your Digital Value Proposition
Identifying your value proposition is very crucial in marketing. Figure out what you are best at. What makes your product better than the others? What advantages will your consumers receive? Determine your unique selling point and use digital mediums to propagate it.

Learn From Your Mistakes
Digital Marketing Agency Virginia Beach provides digital marketing services with no margin for errors. Nevertheless, one should always be watchful of mistakes others commit. A significant advantage that digital marketing gives is it has minimal scope for failure. As a business owner, be critical of your every digital marketing move. Review your campaign and evaluate its results. Find out where your competitor failed and avoided the same mistake.

Spread the love