How Social Proof Can Power Your Digital Marketing Strategies?
Nowadays, businesses are increasingly hiring the digital marketing agency to develop their marketing strategies. They are focused on marketing themselves to their users in the hopes that they will make a purchase, or avail their services. But it is easier said than done, especially when the business environment has become competitive and hostile. The availability of information through the search engine has made consumers more aware and informed. Consumers have become distrustful of brands. Here, just running a full-fledged digital marketing campaign is not enough. Brands need a way to influence users.
One of the best internet marketing solutions to tackle this problem is social proof. But what exactly is social proof? How can it help brands power their digital marketing efforts? Read on to know more.
What is ‘social proof?’
In marketing, the concept of social proof is not novel; instead, marketers have been applying it in their marketing tactics in several forms. But with the advent of Social media, it has become easier for a brand to use this technique and monitor it. To simply put, the concept of social proof revolves around the idea that people fall influencers and copy their action. In digital marketing, providing evidence from someone known to the targeted audience that testifies that claim made by the brand is called social proof.
Why is social proof so important?
- The most important task of social proof is to instill trust. According to a report, 88% of users present online faith on reviews from unknown people instead trusting on recommendations made by friends or family. A few social proofs in the form of testimonial, product review, ratings or feedback makes a claim made by businesses instantly believable. This way, companies can quickly form the bond of trust with their end users.
- Social proof is a great way to gain an edge over your competitors and win the race. Since numerous brands that offer the same line of products and services compete in the market, social proof can be determinant for the success of a brand.
- Unlike some marketing and advertising methods, social proof doesn’t require a large marketing budget. It is simple to gather and use. The readymade content from the users makes it easier and authentic.
Now let’s find out what type of social proof can help your campaign?
Reviews are descriptive text from the users describing a product or a service. Reviews also involve rating which is typically marking a product or a service on the scale of 1 to 5.
Adding reviews on social media channels, websites and other platforms can help your brand more visible to your users.
It is similar to reviews as it is also a piece of content created by users. But unlike reviews, testimonials are more elaborate and cover the overall business.
With multiple social media channels, brands can use content provided by the users and influencers more efficiently. You can ask your consumers to write for your brand or run a competition that encourages the online audience to submit photos or write-ups. The social proof received as comments can further be used in various other marketing tactics.