Tag: Digital Marketing

How to Use Google AdWords to Fuel Organic Growth

How to Use Google AdWords to Fuel Organic Growth

Contrary to what most think, a business can reap higher SEO result with Google Ads. The question is how? Google Ads or Google Adwords system comes with various features that offer advertisers a great insight into the audience’s preferences and choices. Some of the best SEO services providers use such insights to strategize their SEO strategy.

Anyone who works with SEO knows that it takes a lot of time and money to see a positive result. There is a higher risk of losing money and business if the SEO strategy is not done right. What if the keywords and phrases you were working on don’t give you enough traffic? But if you have insightful PPC data or search team reports, you can use it to devise a concrete SEO strategy that has a low rate of failure. One can master the art of SEO and become an SEO expert if he can master the art of mixing the two best know digital marketing tactic into one.

Reap results from Remarketing or Retargeting Ads :
Let’s first understand what remarketing means. Remarketing or Retargeting is a marketing tactic of showing particular ads to those people who have previously engaged with a brand some way or the other. Through remarketing, marketers can target 98% of the audience who are more likely to convert into sales. It is a very unique approach of going after those visitors who already know about the business or the brand.

Remarketing can greatly improve your conversion rate as well as SEO results. By analyzing the remarketing list, you can learn a great deal about your consumers which can help you strategize your marketing plan. Retargeting is the easiest way to tap the non-converting consumers and turn them into sales. Moreover, remarketing also helps in building a strong brand recall which further improves SEO.

Search Terms Report :
We all are familiar with keywords or phrases. In SEO, we look for keywords to be ranked in a particular niche category, but in AdWords, we look for exact terms what people are typing into the search engine. AdWords’ Search Teams report shows phrases or keywords that pop your ads. When targeting keywords for SEO, marketers often overlook user intention. Search volume does factor in SEO ranking, but user intention is what drives organic traffic.

Geographic Performance :
The best thing about SEO is it can target the audience demographically. Besides going global with your SEO approach, you can undertake local SEO to target those audiences who are spread around your business location. As per the latest statistics, more than half of the world’s population use mobile phones to a local search of which 18% translate into sales.…

How To Be Ready Before Your Competitors For Digital Marketing?

How To Be Ready Before Your Competitors For Digital Marketing?

There is no denying the fact that the business landscape is significantly changing. What most businesses are concerned about it how to mold the technological advancements that are taking place.

Besides reshaping various aspects or businesses, it has completely changed the nature of competition too. Firms now have landed in a new competitive terrain that has its new norms, directions, and challenges. But only those companies who are geared up with adequate tools and tactics to tackle these technological challenges can survive this change.

It is imperative for businesses to evaluate whether they are ready for the competition or not. But how to ascertain whether you are steps ahead from your competitor? Follow these traits.

Market Research
Before growing your business, you need to know about your business. And knowing your competitor is the best way to understand how the current business market is. Conduct thorough market research to prepare yourself for the latest digital marketing trends.

Analyze Some Data & Statistics
As any digital marketing strategist would suggest, it is a must to collect, analyze and evaluate data. Before foraying into the world of digital marketing, try to gather as much data as you can. Find out what is trending in the business. Study your consumers’ behavior. All these data will help you formulate a more effective digital marketing strategy.

Set Your Goals And Objectives
Any business would know the value of setting objectives and goals. To ensure that your company achieves success through digital marketing efforts, set achievable goals and objectives.

Do Some Planning
But setting goals alone will not help your digital marketing efforts to succeed. What you need in place is a definitive plan. Plan out the whole campaign in advance and take actionable steps to implement it. Make sure that your plans are in line with your business objectives.

Take Stock Of All Your Resources
Knowing what resources you have in-hand can help you evaluate your best moves. For digital marketing, you would need your website, social media channels, mobile site and other social marketing funnels. Assess all these resources for a quick quality check.

Know Your TG
The ultimate aim of digital marketing is to identify the target group for your business and comprehending how your products suites them the best. It is imperative that you find out more about your TG.

Determine Your Digital Value Proposition
Identifying your value proposition is very crucial in marketing. Figure out what you are best at. What makes your product better than the others? What advantages will your consumers receive? Determine your unique selling point and use digital mediums to propagate it.

Learn From Your Mistakes
Digital Marketing Agency Virginia Beach provides digital marketing services with no margin for errors. Nevertheless, one should always be watchful of mistakes others commit. A significant advantage that digital marketing gives is it has minimal scope for failure. As a business owner, be critical of your every digital marketing move. Review your campaign and evaluate its results. Find out where your competitor failed and avoided the same mistake.…